CNTRD structured its business operations to service agencies. We were born from the experience of developing service lines, building teams and designing processes at global, midsize and boutique firms.
Sometimes out of sight (with executive teams) and sometimes embedded for a period-of-time, our function is to diagnose and optimize agency performance. Our engagements target top-line growth or bottom-line savings by innovating agency-wide operations or account level services. Which also includes aligning new or existing services with outside partners that further enhance and extend the agency's competitive advantage.
We’re best suited for firms interested in innovating what they are doing, how they are doing it and where they want to grow. These clients typically experience a 3-7x return (top or bottom line) on service innovation projects.
Our corporate and brand work is dynamic. Projects can be research and quantitatively driven or strictly creative and qualitative. They can be technology heavy or experiential motivated. Sometimes we’re working on marketing operations and other times its brand innovation, product innovation, service design, or culture design. From value chain analysis to customer journeys. From marcom tech stacks to digital ecosystem mapping. From attribution models to predictive analytics on future market risks. We work across many domains.
Our makers, thinkers, analysts, creatives, firms, agencies, and technologists are curated and aligned to your organizational challenges and climate. CNTRD consultants and partners arrange into specialized teams and supply chains to address your most pressing problems/opportunities with innovation, change, and growth. We’re here to help your internal teams move forward, find partners and sustain change and growth.
As a diverse and unique network, we're positioned to bring clarity to messy problems and uncertain opportunities. Our value is helping you get unstuck versus being dependent on us. We want to help you build innovation competencies, so you can adapt and sustain change.
Our brand clients typically experience a minimum of 2-4x return (top or bottom line depending on project requirements).