Business and organizations are complex systems of people, behaviors, and interactions. Solving problems and creating opportunities in this environment means going beyond assumptions, addressing biases and avoiding “gut” reactions. Not an easy thing to do; which is why we exist: to help leaders unpack assumptions and reframe what’s possible through the art and science of innovation.

We embrace nuanced complexity. We investigate the seen and unseen factors influencing your business. We're curious about what has been so we can collaboratively reimagine what could be. Our purpose is creating a space for possibility and emergence: where the science of business interplays with the art of innovation.

CNTRD tools are research-informed, evidence-based frameworks from Washington University's, Olin Business School and University Michigan's, Ross School of Business. We are committed to innovating and applying the most forward-thinking, forward-leaning models available.